That was the three-word brief for Jonathan Mak’s recent design.
Ogilvy & Mather China tracked Jonathan down, a then-19 year old graphic design student at Hong Kong Polytechnic University, to ask about working on a project for one of its clients.
“I enjoy making visual puns. I don’t want to say it’s my style, but I do enjoy combining elements together to create a joke almost. It captures people’s attention. These kinds of images are quite appropriate to advertising. It takes a second to get, and then there’s an ‘aha’ moment.”
— JONATHAN MAK
Quoted from Creativity Online.
The poster design has been appearing in Shanghai.
Photo credit: Ogilvy China
Most of you will have already seen Jonathan’s adaption of the Apple logo — his tribute to the late Steve Jobs. It’s what prompted Ogilvy to get in touch with him.
A little more “Sharing a Coke” info on Co.Create, via @saffronbc.
Jonathan Mak’s Cargo portfolio, and Tumblr blog.
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